Brand Activation
BTL Strategy Development, Planning, Execution
Identification of Consumer Segments
Identification of Demands and Interests, Behavior Analysis.
BTL Strategy Development, Planning, Execution
Identification of Consumer Segments
Identification of Demands and Interests, Behavior Analysis.
Identification of Communication Channels / Spaces
Where do the target consumers gather?
Where do we introduce the brand, introduce the product and establish contact?
Determination of the need for activities
Presentation events, seminars, workshops, loyalty programs, sampling – tasting, etc.
Development of a communication concept
Selection of communication format, development of a creative concept, communication messages and tone of voice, visual style, design of branded zones and decorations
Activity timeline
Planning, budgeting, execution and reporting
Planning and management of communication events
Development, planning and execution of a creative concept for an event. Selecting a location tailored to the concept, negotiating with suppliers, researching prices and
Development, planning and execution of a creative concept for an event. Selecting a location tailored to the concept, negotiating with suppliers, researching prices and
obtaining the best conditions, creating a visual style and decorations appropriate to the event concept, managing project deadlines and budgets and reporting.
Plan with us:
- Brand presentation
- Official opening ceremony
- Business events
- Team building and corporate events for employees
- Conference and seminar
- Visual concept, design and decorations for the event
Organization of large-scale events
Organization of large-scale events of any complexity. Planning and management of exhibition expos, sports, educational and entertainment events, selection of appropriate space and negotiations
Organization of large-scale events of any complexity. Planning and management of exhibition expos, sports, educational and entertainment events, selection of appropriate space and negotiations
with suppliers, resolution of issues related to permits, development of the visual style, creating pattern and communication messages of the event, writing an information and communication strategy, managing deadlines, monitoring and reporting.
Shopper Marketing
Shopper marketing services involve influencing consumer behavior during purchases and conducting communication correctly at points of sale through various activities,
Shopper marketing services involve influencing consumer behavior during purchases and conducting communication correctly at points of sale through various activities,
such as:
- Product and marketing materials placement
- Product tasting and sampling
- Advertising campaign planning
With our help, it is easy to:
- Find suitable points of sale for your product and conduct communication with them.
- Development, production and execution of visual concepts and designs for branded zones, stands and pop-up showrooms
- Effective presentation of the product in the appropriate space – merchandising
- Planning, organizing, monitoring and reporting of tasting and promotional campaign
Interactive Marketing
Interactive marketing services involve planning interactive activities in public, consumer spaces and gathering places to increase brand loyalty, which attract the attention of the user and encourage them to engage.
Interactive marketing services involve planning interactive activities in public, consumer spaces and gathering places to increase brand loyalty, which attract the attention of the user and encourage them to engage.
With our help, your Out of Home (OOH) advertising opportunities will become much more effective and memorable. We will plan activities tailored to the target segment and brand personality, work on the concept, design and production of branded spaces
Sponsorship and Partnership
Large-scale festivals, exhibitions, sports and educational events – these are environments where consumers with common interests come together. Momentum is an outstanding partner for brands that seek to use the interests and aspirations of visitors to these events to establish a direct emotional connection with them.
Large-scale festivals, exhibitions, sports and educational events – these are environments where consumers with common interests come together. Momentum is an outstanding partner for brands that seek to use the interests and aspirations of visitors to these events to establish a direct emotional connection with them.
We will consult and recommend a partnership with a large-scale event that matches the interests of your brand’s consumers, provide you with data and analytics, negotiate with organizers, plan brand activity and work on the visual concept and production of your company’s branded zone.
Partners