Dealers Summit 2025
Bosch hosted its international partners in Georgia for the Bosch Dealers Summit 2025, which took place at the Hilton Hotel in Batumi.
Our goal was to create an unforgettable experience, so we decided to frame the journey within an international conceptual and visual theme. Our inspiration was the traditional Adjarian ornament. We gifted our guests handmade, embroidered “qabalakhi” (traditional headdresses) featuring this ornament and highlighted Adjarian hospitality at every step of the three-day tour with folklore, music, ethnographic masterclasses, and other traditional cultural activities.
