Basketball championship

It’s probably well-known that chips are very popular in Georgia, especially among enthusiasts of spicy flavors. But this level of spiciness was a completely new challenge! No one knew how consumers would react, so it was important for the brand to create a memorable and impactful campaign.

There is no such thing as an impossible mission for us. So, we fearlessly took on the spicy challenge. As part of the planned campaign, we worked on OOH (Out-of-Home) activities and created a basketball court and amphitheater decorated in the “Flamin'” style.